For a fuller treatment, see his book, Applied Imagination. Its main goals are (1) to break us out of our habit-bound thinking and (2) to produce a set of ideas from which we can choose. As we noted earlier, changing just one aspect of an unworkable solution can sometimes make it a great solution. Are other places affected, endangered, protected, aided by this location? On another level, what-iffing allows us to create a completely new reality, to establish a new chain of being or relationships, to change the unchangeable in hope of generating a new perspective on a problem or a new idea. We could put big ones in our houses like pillows to lean on in the living room. Your task is to think of ten possible names for this product and then to choose one of these names.
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