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Market research on dating websites

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The influx and popularity of dating apps, such as Tinder, Grindr and Hinge, have had a significant impact, opening up online dating to new users.

Going forward, how successfully free dating apps can monetise their products will be very important for industry growth.

One example of this was in Rudder’s optimistic attempt to provide an alternative to the image-based focus of most dating sites.

A mix of social networking, compatibility-testing and online dating, Ok Cupid is an unusual free dating site in that it allows its members to create the matching questions already pre-determined at sites like e Harmony or Chemistry.While dating behemoth Tinder goes from strength to strength with its ruthlessly aesthetic swiping system, many dating site users have grown weary of sifting through endless dubious candidates for any potential diamonds in the rough.Christian Rudder, founder of Ok Cupid is unashamed to admit that running a dating site requires an element of trial and error, and that in the development stage “most ideas are bad”.New ideas and untried formats always come with their fair share of risk, with new U. sites having to brave a 99 percent failure rate in addition to stiff competition.However, there are still several identifiable demographics as yet relatively untapped by the mainstream dating market.“The abuse that is directed principally towards women on online dating websites and apps, along with issues of safety, has received increased publicity over the last few years.Dating sites/apps need to explore more ways to combat these issues to avoid them causing significant damage to the industry.” Rebecca Mc Grath, Research Analyst The report answers the following questions: The online dating market has continued to experience strong growth over the last five years.Pay Scale Dating Service Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including e Harmony, Inc., Match.com, L. Reports are available by sales size range on a national, state, or local area level.As Rebecca Mc Grath, research analyst at Mintel says: “The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage.Further challenges include tackling market problems in regards to safety, information protection, false profiles and scamming.Abuse directed towards women online has gained more prominence in recent years and if unchecked could be a potentially very damaging issue for the industry.